"The customer is always right."
Who hasn't heard this before? While I've always taken it "with a grain of salt", I can see the wisdom behind it.
If you treat your customers well, then they'll continue to be your customers. And, they'll create new customers for you, by telling others how well that you treated them. Others will want the same treatment.
On the other hand, the opposite is true. If you treat your customers poorly, then not only will they walk, but they'll tell others of their poor treatment, and those who have "never darkened your door" NEVER will do so.
Nordstrom revolutionized department store business in the 1980s with their "the customer is always right" creed. Stories abound of their GREAT customer service.
Have the "old" ways been forgotten?
Maybe not entirely. There's been a "shake up" of Pulte personnel at SCHH. Do you think that someone at Pulte may FINALLY "get it"? Let's hope so.